With this privacy policy, we provide information on the processing of personal data in connection with our activities and operations, including our website under the domain name riwers.io. In particular, we provide information on what personal data we process, for what purpose, how, and where. We also provide information on the rights of individuals whose data we process.
For individual or additional activities and operations, we may publish further privacy policies or other information on data protection.
We are subject to Swiss law and any applicable foreign law, such as that of the European Union (EU) with the European General Data Protection Regulation (GDPR).
The European Commission recognized with Decision of 26 July 2000 that Swiss data protection law ensures an adequate level of data protection. With Report of 15 January 2024, the European Commission confirmed this adequacy decision.
Table of contents
- 1. Contact addresses
- 2. Terms and legal bases
- 3. Type, scope, and purpose of the processing of personal data
- 4. Automation and Artificial Intelligence (AI)
- 5. Disclosure of personal data
- 6. Communication
- 7. Applications
- 8. Data security
- 9. Personal data abroad
- 10. Rights of data subjects
- 11. Use of the website
- 12. Notifications and communications
- 13. Social media
- 14. Services from third parties
- 15. Extensions for the website
- 16. Success and reach measurement
- 17. Final notes on the privacy policy
1. Contact addresses
Responsible in terms of data protection law is:
Martin Graf
Riwers AG
Speichergasse 19
CH-3011 Bern
In individual cases, third parties may be responsible for the processing of personal data, or there may be joint responsibility with third parties. We will gladly provide affected persons with information about the respective responsibility upon request.
1.1 Data protection officers or data protection advisors
We have the following data protection officer or data protection advisor as a point of contact for affected persons and authorities for inquiries in connection with data protection:
Martin Graf
Riwers AG
Speichergasse 19
CH-3011 Bern
Switzerland
1.2 Data protection representation in the European Economic Area (EEA)
We have the following data protection representation in accordance with Art. 27 GDPR:
Marco Dietrich
Riwers s.r.o
Hodžovo Námestie 1/A
SK-811 06 Bratislava – Staré Mesto
Slovakia
The data protection representation serves affected persons and authorities in the European Union (EU) and in the rest of the European Economic Area (EEA) as an additional point of contact for inquiries in connection with the GDPR.
2. Terms and legal bases
2.1 Terms
Data subject: Natural person about whom we process personal data.
Personal data: All information relating to an identified or identifiable natural person.
Particularly sensitive personal data: Data on trade union, political, religious or ideological views and activities, data on health, privacy or membership of an ethnic group or race, genetic data, biometric data uniquely identifying a natural person, data on criminal and administrative sanctions or prosecutions, and data on measures of social assistance.
Processing: Any handling of personal data, regardless of the means and procedures used, for example, accessing, comparing, adapting, archiving, storing, reading, disclosing, procuring, capturing, collecting, deleting, disclosing, sorting, organizing, storing, modifying, disseminating, linking, destroying and using personal data.
European Economic Area (EEA): Member States of the European Union (EU) as well as the Principality of Liechtenstein, Iceland and Norway.
2.2 Legal bases
We process personal data in accordance with Swiss law, in particular the Federal Act on Data Protection (Data Protection Act, DSG) and the Ordinance on Data Protection (Data Protection Ordinance, DSV).
We process – if and to the extent that the European General Data Protection Regulation (GDPR) is applicable – personal data in accordance with at least one of the following legal bases:
- Art. 6 para. 1 lit. b GDPR for the necessary processing of personal data for the performance of a contract with the data subject and for the implementation of pre-contractual measures.
- Art. 6 para. 1 lit. f GDPR for the necessary processing of personal data to protect legitimate interests – including the legitimate interests of third parties – unless the fundamental freedoms and fundamental rights and interests of the data subject prevail. Such interests are, in particular, the permanent, humane, secure and reliable exercise of our activities and operations, the guarantee of information security, protection against misuse, the enforcement of our own legal claims and compliance with Swiss law.
- Art. 6 para. 1 lit. c GDPR for the necessary processing of personal data for the fulfillment of a legal obligation to which we are subject under any applicable law of member states in the European Economic Area (EEA).
- Art. 6 para. 1 lit e GDPR for the necessary processing of personal data for the performance of a task carried out in the public interest.
- Art. 6 para. 1 lit. a GDPR for the processing of personal data with the consent of the data subject.
- Art. 6 para. 1 lit. d GDPR for the necessary processing of personal data to protect the vital interests of the data subject or another natural person.
- Art. 9 para. 2 ff. GDPR for the processing of special categories of personal data, in particular with the consent of the data subjects.
The European General Data Protection Regulation (GDPR) refers to the processing of personal data as processing of personal data and the processing of particularly sensitive personal data as processing of special categories of personal data (Art. 9 GDPR).
3. Type, scope, and purpose of the processing of personal data
We process the personal data that is required to be able to carry out our activities and operations permanently, humanely, securely and reliably. The processed personal data can fall in particular into the categories of browser and device data, content data, communication data, metadata, usage data, master data including inventory and contact data, location data, transaction data, contract data and payment data. The personal data may also constitute particularly sensitive personal data.
We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect in the course of our activities and operations, insofar as such processing is permitted.
We process personal data, as far as necessary, with the consent of the data subjects. In many cases, we can process personal data without consent, for example to fulfill legal obligations or to protect overriding interests. We may also ask data subjects for their consent if their consent is not required.
We process personal data for the duration that is necessary for the respective purpose. In particular, we anonymize or delete personal data depending on statutory retention and limitation periods.
4. Automation and Artificial Intelligence (AI)
We may process personal data automatically or use artificial intelligence for the processing of personal data.
We may use profiling to automatically assess certain personal aspects relating to data subjects. Profiling is used, for example, to analyze or predict interests, behaviors, or personal preferences.
We provide information in individual cases about decisions that are based exclusively on automated processing of personal data and that have legal consequences for the data subjects or significantly affect them (automated individual decisions).
5. Disclosure of personal data
We may disclose personal data to third parties, have it processed by third parties or process it jointly with third parties. Such third parties are in particular specialized providers whose services we use.
We may disclose personal data, for example, to banks and other financial service providers, authorities, educational and research institutions, consultants and lawyers, interest groups, IT service providers, cooperation partners, credit and business information agencies, logistics and shipping companies, marketing and advertising agencies, media, organizations and associations, social institutions, telecommunications companies, insurance companies and payment service providers.
6. Communication
We process personal data in order to be able to communicate with individual persons as well as with authorities, organizations and companies. In doing so, we process in particular data that a data subject transmits to us when contacting us, for example by post or e-mail. We may store such data in an address book or with comparable tools.
Third parties who transmit data about other persons to us are obliged to independently ensure the data protection of these data subjects. In particular, they must ensure that such data is correct and may be transmitted.
We use selected services from suitable providers to enable and improve communication with individual persons and other communication partners. With such services, we can also manage and otherwise process the data of the data subjects beyond direct communication.
We use in particular:
- HubSpot: Customer Relationship Management (CRM); Providers: HubSpot Inc. (USA) / HubSpot Ireland Limited (Ireland) for users in the European Economic Area (EEA) and in the United Kingdom; Information on data protection: Privacy Policy, «Security, Data Protection and Control Mechanisms», «Trust Center».
- Jira Service Management: Customer service; Providers: Atlassian Pty Ltd (Australia) / Atlassian Inc. (USA); Information on data protection: Privacy Policy, Cookie and Tracking Policy.
7. Applications
We process personal data about applicants, insofar as they are necessary for assessing their suitability for an employment relationship or for the subsequent execution of an employment contract. The required personal data results in particular from the requested information, for example in the context of a job advertisement. We may publish job advertisements with the help of suitable third parties, for example in electronic and printed media or on job portals and job platforms.
We also process the personal data that applicants communicate or publish voluntarily, in particular as part of cover letters, resumes and other application documents as well as online profiles.
We process – if and to the extent that the Data Protection Regulation (GDPR) is applicable – personal data about applicants in particular in accordance with Art. 9 para. 2 lit. b GDPR.
We may allow applicants to deposit their information in our talent pool in order to be considered for future vacancies. We may also use such information to maintain contact and inform about news. If we assume that an applicant is eligible for a vacancy based on the information provided, we may inform the applicant accordingly.
We use selected services from suitable third parties to be able to advertise jobs by means of e-recruiting as well as to enable and manage applications.
8. Data security
We take appropriate technical and organizational measures to ensure data security appropriate to the respective risk. With our measures, we ensure in particular the confidentiality, availability, traceability and integrity of the processed personal data, without being able to guarantee absolute data security.
Access to our website and our other digital presence is via transport encryption (SSL / TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers warn against visiting a website without transport encryption.
Our digital communication is subject – like basically any digital communication – to mass surveillance without cause and suspicion by security authorities in Switzerland, in the rest of Europe, in the United States of America (USA) and in other countries. We cannot directly influence the corresponding processing of personal data by intelligence services, police stations and other security authorities. We also cannot exclude that a data subject is specifically monitored.
9. Personal data abroad
We process personal data basically in Switzerland and in the European Economic Area (EEA). However, we may also export or transmit personal data to other countries, in particular in order to process it there or have it processed.
We may export personal data to all countries on Earth and elsewhere in the universe, provided that the law there guarantees an adequate level of data protection in accordance with the decision of the Swiss Federal Council and – if and to the extent that the General Data Protection Regulation (GDPR) is applicable – also in accordance with the decision of the European Commission.
We may transfer personal data to countries whose law does not guarantee an adequate level of data protection, provided that data protection is guaranteed for other reasons, in particular on the basis of standard data protection clauses or with other suitable guarantees. By way of exception, we may export personal data to countries without adequate or suitable data protection if the special data protection requirements are met, for example the express consent of the data subjects or a direct connection with the conclusion or execution of a contract. We will gladly provide affected persons with information about any guarantees or provide a copy of any guarantees upon request.
10. Rights of data subjects
10.1 Data protection claims
We grant data subjects all claims in accordance with applicable law. Data subjects have in particular the following rights:
- Information: Data subjects may request information as to whether we process personal data about them, and if so, what personal data is involved. Data subjects also receive the information necessary to assert their data protection rights and ensure transparency. This includes the processed personal data as such, but also, among other things, information on the purpose of the processing, the duration of the retention, any disclosure or export of data to other countries, and the origin of the personal data.
- Rectification and restriction: Data subjects may rectify inaccurate personal data, complete incomplete data and have the processing of their data restricted.
- Opportunity for own point of view and human review: Data subjects may, in the case of decisions based exclusively on automated processing of personal data and which have legal consequences for them or significantly affect them (automated individual decisions), present their own point of view and request review by a human being.
- Erasure and objection: Data subjects may have personal data erased («right to be forgotten») and object to the processing of their data with effect for the future.
- Data release and data transfer: Data subjects may request the release of personal data or the transfer of their data to another controller.
We may postpone, restrict or refuse the exercise of the rights of data subjects within the legally permissible scope. We may inform data subjects of any prerequisites to be met for the exercise of their data protection rights. For example, we may refuse information in whole or in part with reference to confidentiality obligations, overriding interests or the protection of other persons. For example, we may also refuse the deletion of personal data, in whole or in part, in particular with reference to statutory retention obligations.
We may exceptionally provide for costs for the exercise of rights. We will inform data subjects in advance of any costs.
We are obliged to identify data subjects who request information or assert other rights with appropriate measures. Data subjects are obliged to cooperate.
10.2 Legal protection
Data subjects have the right to enforce their data protection claims in court or to file a report or complaint with a data protection supervisory authority.
The data protection supervisory authority for private controllers and federal bodies in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).
European data protection supervisory authorities are organised as members of the European Data Protection Board (EDPB). In some member states of the European Economic Area (EEA), the data protection supervisory authorities are structured federally, especially in Germany.
11. Use of the website
11.1 Cookies
We may use cookies. Cookies – our own cookies (first-party cookies) as well as cookies from third parties whose services we use (third-party cookies) – are data that are stored in the browser. Such stored data does not have to be limited to traditional cookies in text form.
Cookies can be stored temporarily in the browser as «session cookies» or for a certain period of time as so-called permanent cookies. «Session cookies» are automatically deleted when the browser is closed. Permanent cookies have a specific storage period. In particular, cookies make it possible to recognise a browser the next time it visits our website and thereby, for example, to measure the reach of our website. However, permanent cookies can also be used for online marketing, for example.
Cookies can be completely or partially deactivated, restricted or deleted in the browser settings at any time. The browser settings often also allow automated deletion and other management of cookies. Without cookies, our website may no longer be available to its full extent. We actively request – at least if and to the extent required by applicable law – explicit consent to the use of cookies.
For cookies that are used for success and reach measurement or for advertising, a general objection («opt-out») is possible for numerous services via AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).
11.2 Logging
For each access to our website and our other digital presence, we may log at least the following information, provided that it is transmitted to our digital infrastructure during such access: Date and time including time zone, IP address, access status (HTTP status code), operating system including user interface and version, browser including language and version, accessed individual subpage of our website including transmitted data volume, last website accessed in the same browser window (referer or referrer).
We log such information, which may also constitute personal data, in log files. The information is necessary to be able to provide our digital presence permanently, in a user-friendly and reliable manner. The information is also necessary to be able to guarantee data security – also by third parties or with the help of third parties.
11.3 Tracking pixels
We may integrate tracking pixels into our digital presence. Tracking pixels are also referred to as web beacons. Tracking pixels – also from third parties whose services we use – are usually small, invisible images or scripts formulated in JavaScript that are automatically retrieved when accessing our digital presence. With tracking pixels, at least the same information as with logging in log files can be recorded.
12. Notifications and communications
12.1 Success and reach measurement
Notifications and communications may contain web links or tracking pixels that record whether an individual communication has been opened and which web links have been clicked on. Such web links and tracking pixels can also record the use of notifications and communications on a personal basis. We require this statistical recording of usage for success and reach measurement in order to be able to send notifications and communications effectively and in a user-friendly manner as well as permanently, securely and reliably based on the needs and reading habits of the recipients.
12.2 Consent and objection
You must generally consent to the use of your e-mail address and your other contact addresses, unless the use is permitted for other legal reasons. For the possible obtaining of a doubly confirmed consent, we can use the «double opt-in» procedure. In this case, you will receive a communication with instructions for the double confirmation. We may log obtained consents including IP address and timestamp for evidentiary and security reasons.
You can generally object to receiving notifications and communications such as newsletters at any time. With such an objection, you can simultaneously object to the statistical recording of usage for success and reach measurement. Required notifications and communications in connection with our activities and operations remain reserved.
12.3 Service providers for notifications and communications
We send notifications and communications with the help of specialised service providers.
We use in particular:
- MailerLite: E-mail marketing platform; Providers: MailerLite Limited (Ireland) for users in the European Economic Area (EEA), in Switzerland and in the United Kingdom / MailerLite Inc. (USA) for users in the rest of the world; Information on data protection: Privacy Policy, «Security Statement».
13. Social media
We are present on social media platforms and other online platforms in order to communicate with interested persons and to provide information about our activities and operations. In connection with such platforms, personal data may also be processed outside of Switzerland and the European Economic Area (EEA).
The General Terms and Conditions (GTC) and terms of use as well as data protection declarations and other provisions of the individual operators of such platforms also apply in each case. These provisions provide information in particular about the rights of data subjects directly vis-à-vis the respective platform, which includes, for example, the right to information.
For our social media presence on Facebook, including the so-called Page Insights, we are – if and to the extent that the General Data Protection Regulation (GDPR) is applicable – jointly responsible with Meta Platforms Ireland Limited (Ireland). Meta Platforms Ireland Limited is part of the Meta companies (including in the USA). The Page Insights provide information about how visitors interact with our Facebook presence. We use Page Insights to be able to provide our social media presence on Facebook effectively and in a user-friendly manner.
Further information about the type, scope and purpose of data processing, information on the rights of data subjects and the contact details of Facebook as well as the data protection officer of Facebook can be found in the Facebook Privacy Policy. We have concluded the so-called «Controller Addendum» with Facebook and have thus agreed in particular that Facebook is responsible for ensuring the rights of data subjects. For the so-called Page Insights, the corresponding information can be found on the page «Information about Page Insights» including «Information about Page Insights data».
14. Services from third parties
We use services from specialised third parties in order to be able to carry out our activities and operations permanently, in a user-friendly, secure and reliable manner. With such services, we can, among other things, embed functions and content in our website. With such embedding, the services used collect the IP addresses of the users at least temporarily for technically compelling reasons.
For necessary security-relevant, statistical and technical purposes, third parties whose services we use may process data in connection with our activities and operations in aggregated, anonymised or pseudonymised form. This concerns, for example, performance or usage data in order to be able to offer the respective service.
We use in particular:
- Services from Google: Providers: Google LLC (USA) / Google Ireland Limited (Ireland) partly for users in the European Economic Area (EEA) and in Switzerland; General information on data protection: «Principles on Data Protection and Security», «More information on how Google uses personal data», Privacy Policy, «Google is committed to complying with applicable data protection laws», «Guide to data protection in Google products», «How we use data from websites or apps on or in which our services are used», «Types of cookies and similar technologies that Google uses», «Ads you have influence over» («Personalised advertising»).
- Services from Microsoft: Providers: Microsoft Ireland Operations Limited (Ireland) for users in the European Economic Area (EEA), in Switzerland and in the United Kingdom / Microsoft Corporation (USA) for users in the rest of the world; General information on data protection: «Data Protection at Microsoft», «Data Protection and Privacy», Privacy Policy, «Data and Data Protection Settings».
14.1 Digital infrastructure
We use services from specialised third parties in order to be able to make use of the required digital infrastructure in connection with our activities and operations. This includes, for example, hosting and storage services from selected providers.
We use in particular:
- Cyon: Hosting; Provider: cyon GmbH (Switzerland); Information on data protection: «Data Protection», Privacy Policy.
- Google Cloud including Google Cloud Platform (GCP): Storage space and other infrastructure; Google Cloud-specific providers: National or regional Google companies depending on country and region; Google Cloud-specific information: «Data Protection Center», «Google Cloud and General Data Protection Principles», «Google Cloud Data Protection Notices», «Data Protection».
- WordPress.com: Blog hosting and website builder; Providers: Automattic Inc. (USA) / Aut O’Mattic A8C Ireland Ltd. (Ireland) for users in Europe, among other places; Information on data protection: Privacy Policy, Cookie Policy.
14.2 Scheduling
We use services from specialised third parties in order to be able to arrange appointments online, for example for meetings. In addition to this privacy policy, any directly visible terms of the services used, such as terms of use or privacy policies, also apply.
We use in particular:
- Google Calendar: Online appointment scheduling; Provider: Google; Google Calendar-specific information: «Appointment scheduling with Google Calendar», «Data protection in Google Calendar».
14.3 Audio and video conferences
We use specialised services for audio and video conferences in order to be able to communicate online. We can use this, for example, to hold virtual meetings or conduct online lessons and webinars. For participation in audio and video conferences, the legal texts of the individual services such as privacy policies and terms of use also apply.
Depending on the situation, we recommend that you mute the microphone by default when participating in audio or video conferences and blur the background or have a virtual background displayed.
We use in particular:
- Google Meet: Video conferences; Provider: Google; Google Meet-specific information: «Google Meet – Security and data protection for users».
- Zoom: Platform for collaborative work, especially with video conferences; Provider: Zoom Video Communications Inc. (USA); Information on data protection: «Data protection at Zoom», Privacy Policy, «Legal compliance».
14.4 Online collaboration
We use services from third parties to enable online collaboration. In addition to this privacy policy, any directly visible terms of the services used, such as terms of use or privacy policies, also apply.
We use in particular:
- Asana: Platform for collaboration in companies; Provider: Asana Inc. (USA); Information on data protection: «Trust at Asana», Privacy Policy, Bug Bounty Program.
- Microsoft Teams: Platform for productive collaboration, especially with audio and video conferences; Provider: Microsoft; Teams-specific information: «Security and Compliance in Microsoft Teams», in particular «Data Protection».
- Miro: Whiteboard platform; Provider: RealtimeBoard Inc. (USA); Information on data protection: Privacy Policy, «Miro Trust Center».
- Slack: Platform for productive collaboration, especially via chat; Providers: Slack Technologies LLC (USA) for users in Canada and the USA / Slack Technologies Limited (Ireland) for users in the rest of the world; Information on data protection: Privacy Policy, «Trust Center», «Frequently Asked Questions about Data Protection», «Data Management: Transparency and Clarity», Cookie Policy.
14.5 Social Media Functions and Social Media Content
We use services and plugins from third parties to embed functions and content from social media platforms and to enable the sharing of content on social media platforms and in other ways.
We use in particular:
- Facebook (Social Plugins): Embedding of Facebook functions and Facebook content, for example «Like» or «Share»; Providers: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); Information on data protection: Privacy Policy.
- Instagram Platform: Embedding of Instagram content; Providers: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); Information on data protection: Privacy Policy (Instagram), Privacy Policy (Facebook).
- LinkedIn Consumer Solutions Platform: Embedding of functions and content from LinkedIn, for example with plugins such as the «Share Plugin»; Provider: Microsoft; LinkedIn-specific information: «Privacy», Privacy Policy, Cookie Policy, Cookie Management / Objection to E-mail and SMS Communication from LinkedIn, Objection to Interest-Based Advertising.
14.6 Maps
We use services from third parties to embed maps in our website.
We use in particular:
- Google Maps including Google Maps Platform: Map service; Provider: Google; Google Maps-specific information: «How Google uses location information».
14.7 Digital Content
We use services from specialized third parties to integrate digital content into our website. Digital content includes in particular image and video material, music and podcasts.
We use in particular:
- YouTube: Video platform; Provider: Google; YouTube-specific information: «Privacy and Security Center», «My Data on YouTube».
14.8 Fonts
We use services from third parties to embed selected fonts as well as icons, logos and symbols in our website.
We use in particular:
- Font Awesome: Icons and logos; Provider: Fonticons Inc. (USA); Information on data protection: Privacy Policy.
- Google Fonts: Fonts; Provider: Google; Google Fonts-specific information: «Your Privacy and Google Fonts», «Privacy and Data Collection» (Google Fonts).
14.9 Advertising
We use the possibility to specifically display advertising with third parties such as social media platforms and search engines for our activities and operations.
With such advertising, we would like to reach in particular people who are already interested in our activities and operations or who could be interested in them (Remarketing and Targeting). For this purpose, we can transmit corresponding – possibly also personal – information to third parties who enable such advertising. We can also determine whether our advertising is successful, that is, in particular, whether it leads to visits to our website (Conversion Tracking).
Third parties with whom we advertise and with whom you are registered as a user may be able to assign the use of our website to your profile there.
We use in particular:
- Google Ads: Search engine advertising; Provider: Google; Google Ads-specific information: Advertising based, among other things, on search queries, whereby various domain names – in particular doubleclick.net, googleadservices.com and googlesyndication.com – are used for Google Ads, Privacy Policy for Advertising, «Manage displayed advertising directly via ads».
- LinkedIn Ads: Social media advertising; Providers: LinkedIn Corporation (USA) / LinkedIn Ireland Unlimited Company (Ireland); Information on data protection: Remarketing and targeting in particular with the LinkedIn Insight Tag, «Privacy», Privacy Policy, Cookie Policy, Objection to Personalized Advertising.
- Meta Ads: Social media advertising on Facebook and Instagram; Providers: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); Information on data protection: Targeting, including retargeting, in particular with the Meta Pixel and with Custom Audiences including Lookalike Audiences, Privacy Policy, «Advertising Preferences» (registration as a user required).
15. Extensions for the Website
We use extensions for our website in order to be able to use additional functions. We can use selected services from suitable providers or use such extensions on our own digital infrastructure.
- Jetpack: Various functions for the free blog software WordPress in the form of modules; Providers: Automattic Inc. (USA) / Aut O’Mattic A8C Ireland Ltd. (Ireland) for users in Europe, among others; Information on data protection: Privacy Notice for Visitors to Our Users’ Sites, Privacy Policy (from Automattic), «Jetpack Privacy Center», Cookie Policy (Jetpack), Cookie Policy (Automattic).
16. Measuring Success and Reach
We try to measure the success and reach of our activities and operations. In this context, we can also measure the impact of third-party references or check how different parts or versions of our digital presence are used («A/B test» method). Based on the results of the success and reach measurement, we can in particular fix errors, strengthen popular content or make improvements.
For the success and reach measurement, the IP addresses of individual users are recorded in most cases. In this case, IP addresses are generally shortened («IP masking») in order to follow the principle of data economy through the corresponding pseudonymization.
Cookies can be used and user profiles can be created during the success and reach measurement. Any user profiles created include, for example, the individual pages visited or content viewed on our digital presence, information on the size of the screen or browser window and the – at least approximate – location. In principle, any user profiles are created exclusively pseudonymized and not used for the identification of individual users. Individual services from third parties with whom users are registered may be able to assign the use of our online offer to the user account or user profile with the respective service.
We use in particular:
- Clarity: Recording and evaluation of user behavior on websites; Provider: Microsoft; Clarity-specific information on data protection: «What data does Clarity collect?», «Data Retention», Cookie Policy.
- Google Marketing Platform: Success and reach measurement, in particular with Google Analytics; Provider: Google; Google Marketing Platform-specific information: Measurement also across different browsers and devices (cross-device tracking) with pseudonymized IP addresses, which are only exceptionally transmitted in full to Google in the USA, Privacy Policy for Google Analytics, «Browser Add-on for Deactivating Google Analytics».
- Google Tag Manager: Integration and management of services from Google and third parties, in particular for success and reach measurement; Provider: Google; Google Tag Manager-specific information: Privacy Policy for Google Tag Manager; further information on data protection can be found in the individual integrated and managed services.
- Hotjar: Recording of user behavior; Provider: Hotjar Ltd. (Malta); Information on data protection: Recording without reference to individual website visitors, for example in relation to movements and clicks with a mouse or with another input option, «Privacy and Hotjar», «Privacy», Privacy Policy, Cookie Policy, «Security».
- Jetpack Stats: Success and reach measurement; Providers: Automattic Inc. (USA) / Aut O’Mattic A8C Ireland Ltd. (Ireland) for users in Europe, among others; Information on data protection: Module of the extension Jetpack for the free blog software WordPress, Privacy Notice for Visitors to Our Users’ Sites, Privacy Policy (from Automattic), «Jetpack Privacy Center», Cookie Policy.
- Leadfeeder: Identification of companies for possible pre-contractual measures («Lead Generation»); Provider: Liidio Oy (Finland); Information on data protection: Privacy Policy, Privacy Policy for «Leadfeeder Contacts», Cookie Policy.
17. Final Notes on the Privacy Policy
We have created this privacy policy with the data protection generator from Datenschutzpartner .
We can update this privacy policy at any time. We provide information about updates in a suitable form, in particular by publishing the current privacy policy on our website.